Political parties are now spending huge amount on social media emerging as a new medium of publicity. The BJP and its supporters alone have spent Rs 4 crore on the promotion of Facebook. Facebook has said this through its data.
New Delhi:Political parties are now spending huge amount on social media emerging as a new medium of publicity. The BJP and its supporters alone have spent Rs 4 crore on the promotion of Facebook. Facebook has said this through its data. This is spent on promotional posts of PM Narendra Modi, the government’s plans and leaders including Amit Shah, BJP chief.
However, a large amount of this was spent by the BJP not by its supporters. From February to March 2, 2019, 16,556 ads were shown on Facebook. These advertisements ranged from politics to National importance. A total amount of Rs 4.13 crore has been spent on these: As per Facebook‘s Ad Archive Report.
There is no clarity on whether Facebook has collected this figure from February. However on February 7, Facebook had said that the new policy for political advertisements has been implemented which Includes Disclaimer Release. This policy has come into effect from February 21. which means whenever an advertiser categorizes their ad as being related to politics or is related to nation, then they are required to disclose about who is paying for the ad. If an ad runs without a disclaimer, this field will state ‘these ads ran without a disclaimer’. Facebook submits report to all account holders every week.
Facebook, which has over 400 million users in India,has given a statement that it is committed to creating a new standard of transparency and authenticity for political advertising on its platform and Instagram.
As per the reports by Facebook , Most of the money is spend on the page ‘Bharat Ke Mann Ki Baat‘ which ran 1,168 ads and spent Rs 1.01 crore, followed by ‘Nation with NaMo‘ that spent Rs 52.24 lakh and ‘MyGov India‘ that had an ad spent of Rs 25.27 lakh .
The page ‘Bharatiya Janata Party‘ had an ad spend of Rs 6.6 lakh, while Amit Shah’s page had an spending of Rs 2.12 lakh.
On the contrary, The Indian National Congress and its supporters spent much lesser amounts when it comes to promotion in social media. With the highest being about Rs 48,000. Pages like ‘I’m with Congress‘, ‘Congress Party admirers forum’ and ‘Vote for Congress’ had spends of Rs 684, Rs 535 and Rs 490, respectively in the stated duration.
With the upcoming general elections, the government of India has warned social media platforms of strong action if any attempt was made to influence the country’s electoral process through undesirable means.
In the past few months, The biggest giants of Social Media like Facebook, Twitter, and Google have promised to maintain more transparency in case of political advertisements on their platform.