Rules for Social Media in lok sabha elections 2019

Rules for Social Media in lok sabha elections 2019

 On Sunday, March 10th:  The Election Commission declared the programs for the Lok Sabha Elections  2019. This time the  elections will be held in seven phases from April 11 to May 19 and the votes will be counted on May 23.

The Election Commission has allowed the political parties to campaign on social media during the 2019 Lok Sabha elections. But the parties and candidates will have to verify with the certification committee of the Commission before the promotion.

Rules For Social Media

Chief Commissioner  of Election Commission of India Sunil Arora said that Facebook, Google and other social media platforms have told the Commission that they  will be fully complied with the policies of election commission. He said that as per Section 126 of the Representation of the People Act 1950 does not apply to print and electronic media.

He further added  that this proposal has been sent to the Central Government . This proposal has been urged to include ‘other persons’ so that if a social media platform is not being considered then action can be taken.

Social Media Used In 2014 Elections

In 2014  BJP used to promote in  social media to make direct access to voters first in the 2014 elections. After the success of the election, other parties also recognized the strength of social media. Today almost all party leaders have a presence on social media. Responsibility for the management of social media has been decided separately in the organization.

Big strength

According to a report published in  Research in 2018, 20 per cent of Indian adults use social media. Thus, through the social media political parties can make direct impact to about 18 crore voters.

“With the announcement of the election program, the Model Code of Conduct has come into force in the country and it has come into force with immediate effect on the government and the political parties. After the Model Code of Conduct is implemented, the government can neither take any policy decision nor announce any new project.”  said the Chief Election Commissioner Sunil Arora.

This time the Lok Sabha 2019 Elections will also be held in Andhra Pradesh, Arunachal Pradesh, Odisha and Sikkim. But the demands of assembly elections in Jammu and Kashmir have not been considered for security reasons. Apart from this, by-elections for 34 assembly seats in 12 states, including 18 seats in Tamil Nadu, will decide the future of the ruling AIADMK in the state.

Previously the  Lok Sabha election was held in nine phases and the BJP had won 282 seats for the first time under Modi’s leadership. This was a very strong situation for the first time in 30 years for any party.

Polling for 543 seats of Lok Sabha will be held on April 11, 18, 23, 29 April and six, 12, 19, and counting will take place on May 23.

Google, Facebook, Twitter and YouTube have been asked to verify advertisements coming from political parties. “All expenditure on campaigning ads on social media has to be included in the election expenditure account,” said the election chief.

This time the Election Commission has decided that voter-inspectable paper audit trails (VVPATs) will be used in all polling stations in the forthcoming Lok Sabha elections so that voters can be verified.


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